TrackAd LIVE™Race Position Reactive Advertising
The world's first dynamic digital signage for race cars with real-time bidding based on track position.
How TrackAd LIVE™ Works
A seamless blend of motorsport and digital advertising with real-time bidding based on race position.
Digital Display Installation
Car is equipped with our aerodynamic, lightweight digital display mounted securely to the roof.
Real-Time Bidding
Brands place per-minute bids through our platform to display their ads on specific cars.
Position-Based Pricing
As drivers climb the leaderboard, ad prices increase. Drop back, and rates become more affordable.
Revenue Sharing
Drivers earn a significant percentage of all ad revenue generated by their car during races.
Cutting-Edge Technology
Our proprietary display technology is weatherproof, impact-resistant, and designed to withstand the rigors of motorsport while maintaining perfect visibility.
- Ultra-bright LED display visible in direct sunlight
- Aerodynamically designed with minimal impact on performance
- Secure 5G connectivity for instant ad updates
- Battery-efficient design with race-long operation
- Made from ultra-light materials, ensuring minimal impact on racing performance
Follow Amy Allen on Race Day
See how TrackAd LIVE™ creates dynamic advertising opportunities throughout a race.
Starting Position
Amy starts in 10th place. "Boost Blend Energy" secures ad space at the entry-level rate of £1.00 per minute.
Mid-Race Climb
Amy battles into 4th place. "TurboThrust Performance" outbids competitors at £3.25 per minute for premium visibility.
Podium Finish
Amy secures 2nd place. "RaceFit Nutrition" pays premium rates of £5.75 per minute for maximum exposure during the podium battle.
Amy's Race Day Earnings
Race Duration
45 mins
Total Ad Revenue
£172.50
Amy's Share (70%)
£120.75
Avg. Rate/Minute
£3.83
*Example figures based on a typical club racing event. Actual earnings may vary based on race duration, position changes, and advertiser demand.
Why Use TrackAd LIVE™
A win-win solution for both racers and advertisers in the motorsport ecosystem.
For Racers
New Revenue Stream
Earn money while you race with zero effort after installation
Performance Incentive
The better you perform, the more you earn from premium ad rates
Increased Visibility
Attract more attention from fans, teams, and potential sponsors
Simple Setup
Professional installation and maintenance included
For Advertisers
Dynamic Placement
Ads that capture attention with unique, moving placements
Flexible Bidding
Set your budget and only pay for the exposure you want
Targeted Audience
Reach motorsport enthusiasts and their social media followers
Real-time Analytics
Track impressions, engagement, and ROI through our dashboard
The Numbers Don't Lie
TrackAd LIVE™ creates unprecedented exposure for brands and income for racers. Our pilot program showed remarkable results:
69%
Increase in brand recall vs. static logo placement
£420+
Average driver earnings per race weekend
Frequently Asked Questions
Everything you need to know about TrackAd LIVE™
How much weight does the display add to my car?
Our ultra-lightweight display weighs only 250 grams, with minimal impact on your car's performance. The aerodynamic design ensures negligible effect on handling and top speed.
Is the display visible in all weather conditions?
Yes! Our displays use high-brightness LEDs that are clearly visible even in direct sunlight. The weatherproof design ensures perfect operation in rain, snow, or extreme heat.
How do advertisers control what appears on the displays?
Advertisers use our intuitive dashboard to upload creative assets, set bidding parameters, and target specific cars or race positions. The system automatically handles ad rotation based on real-time race positions and bidding.
What percentage of ad revenue goes to the drivers?
Drivers receive 70% of all advertising revenue generated by their car. Payments are processed within 7 days after each race weekend, directly to your Sponsor Driven account.
Are there any restrictions on what can be advertised?
All advertisements must comply with our content guidelines and relevant motorsport regulations. We prohibit ads for alcohol, tobacco, gambling, and other restricted categories at certain events.
Is this an April Fools joke?
We'll leave that for you to decide! But wouldn't it be amazing if it were real? While we're always innovating at Sponsor Driven, some ideas are just too good (or ridiculous) to be true... for now!
Join the TrackAd LIVE™ Waitlist
Be among the first to revolutionize motorsport advertising. Limited spots available for our initial launch.
For Racers
For Brands
For Agencies